Why order a book at Barnes & Noble when Amazon will ship it to your door cheaper and faster?

1) Sometimes it’s nice to have a drive.

2) Bookstores are important and stuff.

3) America loves an underdog (we don’t, really).

4) They’re the only place you can take your toddler and both be remotely interested in the same thing.

5) Revitalizing the local economy, and economies of scale: win-win!

6) You still harbor fantasies of seeing your book on display there.

And the real reason…

7) You made the clerk go through all the trouble of looking it up, and you feel like a dick saying “Nah, I’ll just use your competitor.”